Electronic Service Quality Satisfaction, Trust And Loyalty: A Study On Online Banking In Penang.

Mohammed Aljunaid, Najib (2006) Electronic Service Quality Satisfaction, Trust And Loyalty: A Study On Online Banking In Penang. Masters thesis, USM.

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    Abstract

    Kajian ini dijalankan bagi mengkaji faktor-faktor yang menyumbang kepada kesetiaan pelanggan terhadap kualiti perkhidmatan elektronik. The purpose of the study is to investigate the factors contribute to customer loyalty in electronic services quality.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 07 Jun 2012 10:15
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25534

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