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A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty

Gondasamy, Shamila Rani (2006) A Study On The Relationship Between Store Image, Store Satisfaction And Store Loyalty. Masters thesis, USM.

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Abstract

Melalui penyelidikan ini, penyelidik berusaha untuk meninjau hubungan antara imej stor, kepuasan terhadap stor dan kesetiaan terhadap stor dalam industri peruncitan. Through this research, the researcher attempted to explore the store image, store satisfaction and store loyalty relationship in the retail industry.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25526
Deposited By:Mr Firdaus Mohamad
Deposited On:07 Jun 2012 10:13
Last Modified:07 Jun 2012 10:13

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