A MODEL OF TRUST IN INTERNET BANKING

Abstract

The emergence of Internet banking in Malaysia has started to shift the way the Malaysia banks’ customers in performing their banking transactions. From traditional banking business model, banks in Malaysia have gradually migrated to hybrid “clicks-and mortar” business model, whereby they believe that this new business model would add more value to their customers. Due to Internet banking is still relatively new in Malaysia, the element of trust in Internet banking is indeed not well understood.