A MODEL OF TRUST IN INTERNET BANKING

Seong, WONG KIM (2005) A MODEL OF TRUST IN INTERNET BANKING. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    The emergence of Internet banking in Malaysia has started to shift the way the Malaysia banks’ customers in performing their banking transactions. From traditional banking business model, banks in Malaysia have gradually migrated to hybrid “clicks-and mortar” business model, whereby they believe that this new business model would add more value to their customers. Due to Internet banking is still relatively new in Malaysia, the element of trust in Internet banking is indeed not well understood.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr. HR
    Date Deposited: 12 Jun 2012 13:57
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25513

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