Relationship Of Customer Loyalty And Satisfaction Perception Study On The Mobile Industry In Oman–A Case Of Oman Mobile

Jameel Al Darey, Dhahi Saleh (2009) Relationship Of Customer Loyalty And Satisfaction Perception Study On The Mobile Industry In Oman–A Case Of Oman Mobile. Masters thesis, USM.

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    Abstract

    Tujuan kajian ini adalah untuk memahami tanggapan kualiti perkhidmatan dan meneliti perhubungan di antara dimensi kualiti perkhidmatan, kepuasan pelanggan dan kesetiaan pelanggan terhadap perkhidmatan yang diberikan oleh pembekal perkhidmatan telefon bimbit di pasaran Oman. The purpose of this research is to find a better understanding of perceived service quality level and to examine the relationship between service quality dimensions, customer satisfaction and customer loyalty with the service offered by the mobile service provider in Oman market .

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Jun 2012 15:52
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25505

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