Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

Ooi, Say Keat (2009) Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island. Masters thesis, USM.

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    Abstract

    Walaupun sokongan klinikal tentang keperluan suplemen pemakanan untuk kesihatan adalah terhad, pembeliannya semakin meningkat. Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 06 Jun 2012 13:32
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25496

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