Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

Ooi, Say Keat (2009) Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island. Masters thesis, USM.

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Abstract

Walaupun sokongan klinikal tentang keperluan suplemen pemakanan untuk kesihatan adalah terhad, pembeliannya semakin meningkat. Purchase of dietary supplement products is increasing despite the lack of clinical evidence to support health needs for consumption.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 06 Jun 2012 05:32
Last Modified: 17 Apr 2017 05:08
URI: http://eprints.usm.my/id/eprint/25496

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