A study of factors discriminating between Agents and Higher Level Agents of Shuang Hor product business in Penang

Abstract

Penjualan langsung menghadaapi perkembangan pesat. Ia adalah pengeluar menjual barang- barang atau perkhidmatan kepada pengguna akhir melalui pengedar bebas atau agen dengan di tempat yang tidak tertentu. Direct selling of commercial products is growing very fast in the recent past. The manufactures of some special products sell their goods through independent distributors or agents to consumers through face-to-face at fixed or non-fixed locations.