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The Tourist Destination Image of Penang: Is TDI Affected by Sociodemographic Factors and Does TDI Influence Conative Behavior?

Harris, Mary Ann (2008) The Tourist Destination Image of Penang: Is TDI Affected by Sociodemographic Factors and Does TDI Influence Conative Behavior? PhD thesis, USM.

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Abstract

The purpose of this study is to investigate whether demographics plays a role in the formation of the tourists’ cognitive and affective image of the destination. Tujuan kajian ini adalah untuk menyiasat sama ada factor-faktor sosio-demografik memainkan peranan dalam pembentukkan imej kognitif dan afektif pelancong-pelancong tentang sesuatu destinasi tertentu.

Item Type:Thesis (PhD)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25463
Deposited By:Mr Firdaus Mohamad
Deposited On:25 May 2012 15:47
Last Modified:25 May 2012 15:47

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