The Tourist Destination Image of Penang: Is TDI Affected by Sociodemographic Factors and Does TDI Influence Conative Behavior?

Harris, Mary Ann (2008) The Tourist Destination Image of Penang: Is TDI Affected by Sociodemographic Factors and Does TDI Influence Conative Behavior? PhD thesis, USM.

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    Abstract

    The purpose of this study is to investigate whether demographics plays a role in the formation of the tourists’ cognitive and affective image of the destination. Tujuan kajian ini adalah untuk menyiasat sama ada factor-faktor sosio-demografik memainkan peranan dalam pembentukkan imej kognitif dan afektif pelancong-pelancong tentang sesuatu destinasi tertentu.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 25 May 2012 15:47
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25463

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