The Influence Of Marketing Mixes Competency On The Purchasing Buying Behavior Of The Car Buyers In Malaysia

Supain @ Christopher, Cyril (2008) The Influence Of Marketing Mixes Competency On The Purchasing Buying Behavior Of The Car Buyers In Malaysia. Masters thesis, USM.

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    Abstract

    Industri automotif merupakan sektor penting di dalam menjana ekonomi Malaysia. The automotive sector is a key industry in the Malaysian economy.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 25 May 2012 15:46
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25458

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