Factors that influence customers to pay more for environmentally friendly products (going green) in Universiti Sains Malaysia

Alodini, Akram Ahmed (2008) Factors that influence customers to pay more for environmentally friendly products (going green) in Universiti Sains Malaysia. Masters thesis, USM.

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    Abstract

    A variety of environmental problems now affect our entire world.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 30 Apr 2012 10:01
    Last Modified: 13 Jul 2013 18:04
    URI: http://eprints.usm.my/id/eprint/25377

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