FACTORS INFLUENCING THE INTENTION TO USE THE E-TICKETING SYSTEM FOR INTERNATIONAL FLIGHTS AMONG MALAYSIAN AIR TRAVELLERS’

Wong, Chee Kheong (2008) FACTORS INFLUENCING THE INTENTION TO USE THE E-TICKETING SYSTEM FOR INTERNATIONAL FLIGHTS AMONG MALAYSIAN AIR TRAVELLERS’. Masters thesis, USM.

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    Abstract

    Masa kini, sektor pengangkutan udara menghadapi cabaran dari segi ekonomi yang tidak stabil dan bencana alam sedunia. Airline industries today face stiff competition in light of dynamic changing economic climate and global disaster.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 30 Apr 2012 10:01
    Last Modified: 13 Jul 2013 18:04
    URI: http://eprints.usm.my/id/eprint/25376

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