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FACTORS INFLUENCING COMPULSIVE BUYING BEHAVIOR: A STUDY OF PENANG SHOPPERS

Mohd Shafii, Nor Idayu (2008) FACTORS INFLUENCING COMPULSIVE BUYING BEHAVIOR: A STUDY OF PENANG SHOPPERS. Masters thesis, USM.

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Abstract

Obsesi perlakuan pembelian yang mendesak bukanlah sesuatu yang baru di Malaysia, tetapi hanya segelintir rakyat Malaysia yang tahu erti sebenar perla kuan ini. Compulsive buying behavior is not something new in Malaysia yet only small number of Malaysians knows what compulsive buying really is.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25373
Deposited By:Mr Firdaus Mohamad
Deposited On:30 Apr 2012 10:01
Last Modified:30 Apr 2012 10:01

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