FACTORS INFLUENCING COMPULSIVE BUYING BEHAVIOR: A STUDY OF PENANG SHOPPERS

Mohd Shafii, Nor Idayu (2008) FACTORS INFLUENCING COMPULSIVE BUYING BEHAVIOR: A STUDY OF PENANG SHOPPERS. Masters thesis, USM.

[img] PDF
Download (198Kb)

    Abstract

    Obsesi perlakuan pembelian yang mendesak bukanlah sesuatu yang baru di Malaysia, tetapi hanya segelintir rakyat Malaysia yang tahu erti sebenar perla kuan ini. Compulsive buying behavior is not something new in Malaysia yet only small number of Malaysians knows what compulsive buying really is.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 30 Apr 2012 10:01
    Last Modified: 13 Jul 2013 18:04
    URI: http://eprints.usm.my/id/eprint/25373

    Actions (login required)

    View Item
    Share