Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction

Nordin, Norlisham (2008) Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction. Masters thesis, USM.

[img] PDF
Download (440Kb)

    Abstract

    Kepuasan pelanggan sering disebut sebagai penentu utama dalam penyelidikan tentang kesetiaan pelanggan. In research on customer loyalty in services, customer satisfaction has often been mentioned as an important determinant.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 30 Apr 2012 14:48
    Last Modified: 13 Jul 2013 18:03
    URI: http://eprints.usm.my/id/eprint/25365

    Actions (login required)

    View Item
    Share