Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’ Business Performance In Malaysia Retail Sectors

Hui Chong, Chee (2011) Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’ Business Performance In Malaysia Retail Sectors. PhD thesis, USM.

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    Abstract

    Industri francais dilihat semakin penting di Malaysia dan ia menyumbang sebanyak sepuluh bilion jualan tahunan runcit di Malaysia(Ismail, 2004). The franchising industry has increased in importance and accounted for more than 10 billion annual sales in Malaysia (Ismail, 2004).

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 16 Mar 2012 09:11
    Last Modified: 13 Jul 2013 17:55
    URI: http://eprints.usm.my/id/eprint/25020

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