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Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’ Business Performance In Malaysia Retail Sectors

Hui Chong, Chee (2011) Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’ Business Performance In Malaysia Retail Sectors. PhD thesis, USM.

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Abstract

Industri francais dilihat semakin penting di Malaysia dan ia menyumbang sebanyak sepuluh bilion jualan tahunan runcit di Malaysia(Ismail, 2004). The franchising industry has increased in importance and accounted for more than 10 billion annual sales in Malaysia (Ismail, 2004).

Item Type:Thesis (PhD)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25020
Deposited By:Mr Firdaus Mohamad
Deposited On:16 Mar 2012 09:11
Last Modified:16 Mar 2012 09:11

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