The Relationship Between Perceived Islamic Bank Corporate Social Responsibility Based Customer Service And Customer Satisfaction: The Role Of Religiosity As A Moderator

Waemusor, Ahlam (2010) The Relationship Between Perceived Islamic Bank Corporate Social Responsibility Based Customer Service And Customer Satisfaction: The Role Of Religiosity As A Moderator. Masters thesis, USM.

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    Abstract

    Tujuan kajian ini adalah untuk mengenalpasti hubungan antara persepsi tanggung jawab sosial korporat (CSR) berdasarkan khidmat pelanggan di perbankan Islam dan kepuasan pelanggan Muslim. The purpose of this study is to identify the relationship between perceived corporate social responsibility based customer service in Islamic bank and satisfaction of Muslim customer.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 24 Nov 2011 13:50
    Last Modified: 13 Jul 2013 17:30
    URI: http://eprints.usm.my/id/eprint/23998

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