The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

Lee, Wai Leng (2010) The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food. Masters thesis, USM.

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    Abstract

    Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 18 Nov 2011 16:49
    Last Modified: 13 Jul 2013 17:29
    URI: http://eprints.usm.my/id/eprint/23994

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