Lee, Wai Leng (2010) The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food. Masters thesis, USM.
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Abstract
Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in marketing communications at the point of sales.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 18 Nov 2011 08:49 |
| Last Modified: | 17 Apr 2017 06:23 |
| URI: | http://eprints.usm.my/id/eprint/23994 |
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