Service Innovation: Case Study On Spa And Med Beauty At The Saujana

Mohd Yusoff, Yusmani (2010) Service Innovation: Case Study On Spa And Med Beauty At The Saujana. Masters thesis, USM.

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Abstract

Industri spa di Malaysia saat ini mengalami pertumbuhan dan potensi yang sangat baik. Spa di Malaysia terus menjadi kekuatan budaya yang bersangkutan, tidak hanya mempengaruhi bagaimana pelanggan menjaga kesihatan, kesejahteraan, dan penampilan tetapi juga bagaimana mereka bekerja, melakukan perjalanan, dan bersosialisasi. The spa industry in Malaysia is currently undergoing excellent growth potential and spas in Malaysia are steadily becoming a pertinent cultural force, influencing not only how consumers care for their health, well-being, and appearance but also how they work, travel, socialize, and spiritualise.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 18 Nov 2011 08:07
Last Modified: 17 Apr 2017 06:23
URI: http://eprints.usm.my/id/eprint/23989

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