Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah

Mudor, Hamdia (2010) Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah. PhD thesis, USM.

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    Abstract

    Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditanggap (atribut intrinsik and ekstrinsik). This study seeks to compare the quality perception between MSMEs (Micro-Small and Medium Enterprises) which are local bahulu food producers and their consumers in terms of objective quality (sensory, functional and symbolic dimensions) and perceived quality (intrinsic and extrinsic attributes).

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 18 Nov 2011 15:18
    Last Modified: 13 Jul 2013 17:29
    URI: http://eprints.usm.my/id/eprint/23967

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