Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision

Wong, Wai Kei (2010) Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 12 Oct 2011 17:11
    Last Modified: 13 Jul 2013 17:19
    URI: http://eprints.usm.my/id/eprint/23752

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