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Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision

Wong , Wai Kei (2010) Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision. Masters thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:23752
Deposited By:Mr Firdaus Mohamad
Deposited On:12 Oct 2011 17:11
Last Modified:12 Oct 2011 17:11

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