Wong, Wai Kei (2010) Factors Affecting Malaysian Generation Y’s Green Brand Perception And Purchase Decision. Masters thesis, Universiti Sains Malaysia.
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Abstract
Kajian ini bertujuan untuk mengenal pasti faktor-faktor yang mempengaruhi persepsi jenama hijau di kalangan generasi Y di Malaysia. The main purpose of this study is to examine the factors affecting Malaysian generation Y’s green brand perception.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001-6182 Business |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Firdaus Mohamad |
| Date Deposited: | 12 Oct 2011 09:11 |
| Last Modified: | 17 Apr 2017 05:08 |
| URI: | http://eprints.usm.my/id/eprint/23752 |
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