Antecedent Outcomes Study On Green Value Chain Initiatives: A Perspective From Sustainable Development And Sustainable Competitive Advantage

Abstract

Kemunculan rantaian nilai hijau atas kesedaran tentang kepentingan alam sekitar akibat daripada daya pembangunan lestari demi memastikan pencapaian keunggulan kompetitif lestari di pasaran merupakan polar perniagaan yang tidak dapat dielakkan sejak kebelakangan ini. Green value chain in the wake of environmental conscious due to sustainable development forces to ensure achievement of sustainable competitive advantage in market place has been perceived as an inevitable global business trends in recent years.