The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty

Almohammad, Asaad (2010) The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty. Masters thesis, Universiti Sains Malaysia.

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Abstract

Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that consumers are demanding more out of organizations than high quality products or services with a low price, business firms seek for other criteria to enhance their consumers’ loyalty.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions:	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	12 Oct 2011 05:55
Last Modified:	17 Apr 2017 05:08
URI:	http://eprints.usm.my/id/eprint/23730

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