The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty

Almohammad, Asaad (2010) The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty. Masters thesis, Universiti Sains Malaysia.

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    Abstract

    Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that consumers are demanding more out of organizations than high quality products or services with a low price, business firms seek for other criteria to enhance their consumers’ loyalty.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 12 Oct 2011 13:55
    Last Modified: 13 Jul 2013 17:19
    URI: http://eprints.usm.my/id/eprint/23730

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