The Sustainability of Protex and Palmolive in Singapore and Malaysia

Poh Su Ying, Racheal (2010) The Sustainability of Protex and Palmolive in Singapore and Malaysia. Masters thesis, Universiti Sains malaysia.

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    Abstract

    The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 11 Oct 2011 18:12
    Last Modified: 13 Jul 2013 17:18
    URI: http://eprints.usm.my/id/eprint/23709

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