Poh Su Ying, Racheal (2010) The Sustainability of Protex and Palmolive in Singapore and Malaysia. Masters thesis, Universiti Sains malaysia.
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The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.
|Item Type:||Thesis (Masters)|
|Subjects:||H Social Sciences > HF Commerce > HF5001-6182 Business|
|Divisions:||Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)|
|Depositing User:||Mr Firdaus Mohamad|
|Date Deposited:||11 Oct 2011 18:12|
|Last Modified:||13 Jul 2013 17:18|
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