The Sustainability of Protex and Palmolive in Singapore and Malaysia

Poh Su Ying, Racheal (2010) The Sustainability of Protex and Palmolive in Singapore and Malaysia. Masters thesis, Universiti Sains malaysia.

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Abstract

The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Firdaus Mohamad
Date Deposited: 11 Oct 2011 10:12
Last Modified: 17 Apr 2017 05:08
URI: http://eprints.usm.my/id/eprint/23709

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