Factors Influencing Consumer Buying Behavior of Luxury Branded Goods

Khor, Eng Tatt (2010) Factors Influencing Consumer Buying Behavior of Luxury Branded Goods. Masters thesis, Universiti Sains Malaysia .

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    Abstract

    Pada masa dahulu pengguna membeli-belah berdasarkan nilai mata wang, iaitu pembelian are untuk mendapatkan barangan atau perkhidmatan yang diperlukan sahaja. In the earlier years, consumer shopping is based on dollar value, which shopping is about acquiring needed goods and service.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 11 Oct 2011 10:48
    Last Modified: 13 Jul 2013 17:18
    URI: http://eprints.usm.my/id/eprint/23695

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