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Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective.

Hassan, Fatimah and Sirat, Morshidi (2006) Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective. In: Ecotourism In The IMT-GT region : Issues And Challenges. Universiti Utara Malaysia, pp. 112-130.

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Abstract

In this globalization era,capability of place competitiveness will determine the continuity And sustainability of tourist location developments.

Item Type:Book Section
Subjects:P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General)
ID Code:20515
Deposited By:Mr Erwan Roslan
Deposited On:11 Jan 2011 09:15
Last Modified:11 Jan 2011 09:15

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