Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective.

Hassan, Fatimah and Sirat, Morshidi (2006) Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective. In: Ecotourism In The IMT-GT region : Issues And Challenges. Universiti Utara Malaysia, pp. 112-130.

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Abstract

In this globalization era,capability of place competitiveness will determine the continuity And sustainability of tourist location developments.

Item Type: Book Section
Subjects: P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General)
Divisions: Pusat Pengajian Ilmu Kemanusiaan (School of Humanities)
Depositing User: Mr Erwan Roslan
Date Deposited: 11 Jan 2011 01:15
Last Modified: 13 Jul 2013 07:52
URI: http://eprints.usm.my/id/eprint/20515

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