Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective.

Hassan, Fatimah and Sirat, Morshidi (2006) Place Marketing Strategy In Ecotourism:Theoretical And Practical Perspective. In: Ecotourism In The IMT-GT region : Issues And Challenges. Universiti Utara Malaysia, pp. 112-130.

[img]
Preview
PDF
Download (4Mb) | Preview

    Abstract

    In this globalization era,capability of place competitiveness will determine the continuity And sustainability of tourist location developments.

    Item Type: Book Section
    Subjects: P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General)
    Divisions: Pusat Pengajian Ilmu Kemanusiaan (School of Humanities)
    Depositing User: Mr Erwan Roslan
    Date Deposited: 11 Jan 2011 09:15
    Last Modified: 13 Jul 2013 15:52
    URI: http://eprints.usm.my/id/eprint/20515

    Actions (login required)

    View Item
    Share