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Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].

Sondoh, Stephen Laison Jr (2009) Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70]. PhD thesis, Universiti Sains Malaysia.

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Abstract

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna. The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup).

Item Type:Thesis (PhD)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
ID Code:15339
Deposited By:MHAH Hazlee Abdul Halil
Deposited On:09 Dec 2009 15:58
Last Modified:23 Sep 2011 10:47

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