Abdullah, Shardy and Yusof, Nor'Aini and Salleh, llias S. and Abd Razak, Arman and Mohd Shafiei, Mohd Wira (2008) An Evaluation Framework For Resort Operators In Eco-Tourism Industry In Malaysia: Towards A Synthesis. In: International Conference on Coastal Planning, Architecture & Tourism 2008.
There is increasing competition in eco-tourism destination and Malaysia has the opportunity to benefit from this industry. Little is known about tourists' needs and expectations to the eco tourism destinations albeit the overwhelming attention given. Therefore, this issue is subjected for further scrutiny. In the same vein, organizational culture has been regarded as one of the biggest challenges in the management in service industries.
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