Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb].

Wan Omar, Maznah (2008) Understanding The Mediating Effect Of Customer Satisfaction On The Relationship Of Salesperson Behavior Performance And Customer Loyalty [HF5415.335. M476 2008 f rb]. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Tujuan penyelidikan ini dijalankan adalah untuk meneliti kaitan antara prestasi perlakuan jurujual dengan kesetiaan pelanggan serta kesan perantaraan daripada kepuasan pelanggan. The purpose of this study was to examine the relationship between salesperson behavior performance and customer loyalty, and the mediating effect of customer satisfaction.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: Mr Erwan Roslan
    Date Deposited: 04 Jun 2009 14:35
    Last Modified: 13 Jul 2013 12:24
    URI: http://eprints.usm.my/id/eprint/10408

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