Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.

Hashim, Noor Azmi (2008) Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism. PhD thesis, Universiti Sains Malaysia.

[img]
Preview
PDF
Download (114Kb) | Preview

    Abstract

    Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: MHAH Hazlee Abdul Halil
    Date Deposited: 01 Jun 2009 08:55
    Last Modified: 13 Jul 2013 12:23
    URI: http://eprints.usm.my/id/eprint/10349

    Actions (login required)

    View Item
    Share