Orientasi pasaran, kelebihan daya saing dan prestasi syarikat kecil dan sederhana di Indonesia [HD2346.I5 I81 2008 f rb].

Madjid, Iskandarsyah (2008) Orientasi pasaran, kelebihan daya saing dan prestasi syarikat kecil dan sederhana di Indonesia [HD2346.I5 I81 2008 f rb]. PhD thesis, Universiti Sains Malaysia.

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    Abstract

    Kajian ini dijalankan pada usaha kecil dan sederhana di Indonesia dengan mengambil kira faktor-faktor yang menjadi permasalahan kebanyakan usaha kecil dan sederhana di Indonesia iaitu dalam bidang pemasaran dengan memasukkan faktor-faktor kelebihan daya saing yang dimiliki oleh usaha kecil dan sederhana tersebut. This study was conducted on the small and medium companies in Indonesia taking into account factors that lead to problems faced by most small and medium enterprise in Indonesia which is the marketing scope including competitive advantage factors owned by the small and medium companies.

    Item Type: Thesis (PhD)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD2340.8-2346.5 Small and medium-sized businesses, artisans,handicrafts, trades
    Divisions: Pusat Pengajian Ilmu Pendidikan (School of Educational Studies)
    Depositing User: Mr Erwan Roslan
    Date Deposited: 14 May 2009 13:29
    Last Modified: 13 Jul 2013 12:18
    URI: http://eprints.usm.my/id/eprint/10015

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