Mohamed, Badaruddin The Psychographic Analysis Of Malaysian Domestic Travellers. Working Paper. Universiti Sains Malaysia.
After years focusing on international markets, stakeholders in Malaysian tourism sector now realize that in order to sustain the sector, domestic fundamentals must strong and local travels must be encouraged. Thanks to various international crises like the Tsunami, the terrorist attacks, the spread of diseases, now domestic tourism is becoming the main focus of attention and Malaysians are now encouraged to take holidays and spend longer at home destinations.
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