Abdul Wahid, Dr. Hjh. Nabsiah and Abustan, Dr. Hj. Ismail Green Marketing And Agenda 21: A Question Of 'True' Claim. Working Paper. Universiti Sains Malaysia.
The impact of environmental degradation on people's quality of life and the physical environment has been felt over the years. As a result, many consumers react by changing their consumption behavior to one that support "green" products purchase. "Green" or environmentally friendly products are products usually labeled with attributes such as phosphate free, asbestos free, etc. and are targeted for the growing number of environment conscious consumers.
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