Green Marketing And Agenda 21: A Question Of 'True' Claim.

Abdul Wahid, Dr. Hjh. Nabsiah and Abustan, Dr. Hj. Ismail Green Marketing And Agenda 21: A Question Of 'True' Claim. Working Paper. Universiti Sains Malaysia.

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    Abstract

    The impact of environmental degradation on people's quality of life and the physical environment has been felt over the years. As a result, many consumers react by changing their consumption behavior to one that support "green" products purchase. "Green" or environmentally friendly products are products usually labeled with attributes such as phosphate free, asbestos free, etc. and are targeted for the growing number of environment conscious consumers.

    Item Type: Monograph (Working Paper)
    Subjects: T Technology > TD Environmental technology. Sanitary engineering > TD1-1066 Environmental technology. Sanitary engineering
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: ARKM Al Rashid Automasi
    Date Deposited: 26 Feb 2009 12:45
    Last Modified: 13 Jul 2013 11:50
    URI: http://eprints.usm.my/id/eprint/8183

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