Environmental Concern: Between Consumers' Awareness And Willingness For Attitude Change.

Abdul Wahid, Dr. Hjh Nabsiah and Abustan, Ismail Environmental Concern: Between Consumers' Awareness And Willingness For Attitude Change. Working Paper. Universiti Sains Malaysia.

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    Abstract

    The objective of this paper is to discuss how Malaysian consumers perceive environmental issues and whether they are willing to change attitude to help and become a part of environmental problems solution. From a study using young Malaysian respondents, we found that Malaysians are aware about the seriousness of environmental problems faced. However, they differ in terms of willingness to change attitude for the sake of slowing down pollution. The findings indicate that female, Malay, aged 20 and below are the ones that are more serious about helping out compared to the other groups. This has serious implications in our attempt to achieve the Agenda 2I objectives.

    Item Type: Monograph (Working Paper)
    Subjects: T Technology > TD Environmental technology. Sanitary engineering > TD169-171.8 Environmental protection
    Divisions: Pusat Pengajian Pengurusan (School of Management)
    Depositing User: ARKM Al Rashid Automasi
    Date Deposited: 17 Feb 2009 21:50
    Last Modified: 13 Jul 2013 11:49
    URI: http://eprints.usm.my/id/eprint/8130

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