Documenting And Packaging The Multicultural Traditions Of Penang - Piloting Creative Ways To Promote Cultural Tourism That Is Sustainable
Tan, Sooi Beng and Shafii, A. S.Hardy and Abd Rahman, Mohd Kipli and Nagalingam, Sumetha and Goh, Chu Hiang and Mohamed Saat, Mohd. Khizal Documenting And Packaging The Multicultural Traditions Of Penang - Piloting Creative Ways To Promote Cultural Tourism That Is Sustainable. Working Paper. Universiti Sains Malaysia. (Unpublished)
Cultural tourists seek to experience the heritage, religions and arts of diverse communities so as to develop knowledge about the ways of life of the people they visit.Providing accurate and substantial information and interpretation of the heritage and the living traditions marks the initial phase of the development of a cultural tourist destination.Travelers should not only be informed about the heritage and culture but how to help the community sustain its character.
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