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Factors Influencing Consumer Behavioural Intention To Choose Functional Foods.

Chai , Soo Hong (2006) Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Masters thesis, USM.

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Abstract

Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.

Item Type:Thesis (Masters)
Subjects:H Social Sciences > HF Commerce > HF5001-6182 Business
ID Code:25539
Deposited By:Mr Firdaus Mohamad
Deposited On:07 Jun 2012 10:16
Last Modified:07 Jun 2012 10:16

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