Factors Influencing Consumer Behavioural Intention To Choose Functional Foods.

Chai, Soo Hong (2006) Factors Influencing Consumer Behavioural Intention To Choose Functional Foods. Masters thesis, USM.

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    Abstract

    Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.

    Item Type: Thesis (Masters)
    Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
    Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
    Depositing User: Mr Firdaus Mohamad
    Date Deposited: 07 Jun 2012 10:16
    Last Modified: 13 Jul 2013 18:05
    URI: http://eprints.usm.my/id/eprint/25539

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